Market Exploration with ERDYN

Context & Objectives of the Study

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ERDYN is a consulting firm specializing in innovation, from strategy formulation to operational implementation and evaluation.

So Sponge commissioned ERDYN to explore and assess the potential applications of our humidity-regulating tape.

The main objectives are:

• Identify the most promising applications and markets.
• Prioritize market segments based on their potential.
• Analyze user needs and use cases.
• Provide strategic recommendations for product development and commercialization.

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Methodology

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ERDYN developed a structured methodology for this study, including an analysis of potential applications, market segmentation, value chain study, and competitive landscape assessment to formulate tailored strategic recommendations.

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Key Discussion Points

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Based on the analyses conducted and the results obtained, ERDYN created an evaluation grid to assess the technology and its applicable markets:

• Logistics, Transport & Storage: Mold prevention and humidity regulation.
• Packaging: Preservation of food, chemical, and electronic products.
• Electronics: Prevention of corrosion and short circuits.
• Building & Housing: Improved comfort and hygiene by limiting condensation and allergens.
• Sports & Sports Equipment: Sweat management and odor prevention.
• Other Applications: Hydroponics, artwork preservation, and ventilation system support.

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Projected Timeline & Next Steps

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The next steps include further market segment analysis, validation of the most promising applications, and the formulation of strategic recommendations for So Sponge's product development.

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